Public Relations for financial advisors during times when budgets are stressed, staff is being fired and salaries frozen may seem like a pipe dream. It’s not. What is damaging is failing to stay in the public’s eye. A public relations strategy that positions you as a trusted expert with the media is an every day effort. Think about the cost of advertising versus the cost of spending time connecting with the media you follow who write about personal financial planning. What is really important is to continue to let your target audience know that you are in business.  Tell them that you have a wide variety of tools to apply to their unique situations to rescue their retirements and their retirement portfolios. It makes a great deal of sense to continue talking with the media during tight economic times.

Tags: Financial Advisors, Market Downturn, Public Relations

This entry was posted on Monday, May 4th, 2009 at 12:46 pm and is filed under Financial Services News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.