- Financial Advisors and Money Managers, CPAs
- Estate Planning and Elder Law Attorneys
- Insurance Professionals
- Senior Move Managers, Home Stagers, and Moving Companies
Ink&Air builds your brand as a trusted expert, positioning you as a source for media outlets that are read, heard, or seen by your prospects. Read more about how to reach target media who can position you as a trusted expert.
You see your colleagues in the industry quoted repeatedly. Ever wonder how they do it?
Trends from Ink & Air participants have appeared in…
• Monthly story idea development and brainstorming session by phone. Coaching on how to respond to inquiries of interest from the media.
• E-mailing to 250 plus reporters, including your name, story idea and direct phone and e-mail contact information.
• Your story will be grouped with stories from Ink & Air retainer clients and “Trends” only clients. In some issues, the stories group by topic and there is more than one source for a given topic, helping the media fully examine an issue with multiple sources.
• Ink & Air will provide follow up on your story idea to at least five reporters whom we think would find the story viable.
• Third-Party Endorsement Program: We help you decide which clips, in what format and with what distribution method should be sent existing clients as a referral technique, to prospects as a trust development technique, and to centers of influence as a networking technique.