A PR Retainer Relationship at Ink&Air
Retainer clients should expect Ink&Air to build their reputation, referrals and revenues by aggressively positioning their firm before target audiences using a national media marketing campaign. Retainer clients are positioned as the “go-to” accessible experts with national, regional, and local reporters and editors, television producers, and radio assignment editors. Ink&Air clients are coached and educated so they may become trusted experts who can provide comprehensive interviews about complex issues.
We present our clients’ message points to each of the following groups of media:
- U.S. national financial and business media
(both print and electronic and on the Web)
- Financial advisor, CPA, law, and financial trade publications
(both print. electronic and on the Web)
- Consumer publications covering personal finance, aging, retirement, life after 50, and senior transition issues
- Industry and professional publications reflecting special interest on the part of the Ink&Air client
Retainer fees depend on the scope of services to be rendered. Beth will discuss the scope of your goals and deliver a proposal tailored and customized to meet those goals.
Media tours, customized for each client, provide four face-to-face appointments in one day, usually in New York, with reporters and editors who write for target market publications, or anchor television programs. Clients are billed separately at $2000 per day, plus expenses for media tours.