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SMMs, just as all professional service firms, must pay close attention to the branding they create in their community. Ink&Air specializes in public relations and marketing for professional service firms.
Beth is a presenter at the upcoming NASMM National Conference in Austin, Texas, this January, 2012, on the topic of "Build Your Reputation, Referrals and Revenues with Smart PR. Call 508-479-1033 to find out how Beth can help you differentiate your professional service firm in your area.
In addition to Ink&Air, Beth launched Extra Daughters, a move management firm, in July, 2011, and understands your issues.
Extra Daughters

You already know that listening is key to your success as a professional service firm. Your clients or prospects will ask questions on a daily basis that can be turned into pitches to the media. The media thrives on new ideas and new trends. The magic of Smart PR is successfully delivering those ideas to the right media who speak to your target market.